Privacy policy

Last updated: July 25, 2026

This Privacy Policy outlines how Vimui (“the Site”, “we”, “us”, or “our”) gathers, utilises, and discloses your personal data when you browse, purchase from vimui.com, use our services, or contact us.

Throughout this policy, “you” and “your” pertain to you as the individual accessing our Services. All personal information is processed in strict compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025.

1. How We Collect Your Personal Information

We collect personal information from three main sources:

  • Information You Provide Directly: Contact details (name, email, phone), billing/shipping addresses, payment confirmations, and customer support history.
  • Information Collected Automatically: Usage data collected via cookies and similar technologies, including IP address, device type, browser information, and Site interaction patterns.
  • Information from Third Parties: Data from essential service providers like Shopify (our e-commerce platform), payment processors, and shipping partners to fulfil your orders.

2. Legal Basis for Processing

Under UK law, we rely on the following legal bases:

  • Performance of a Contract: To process, payment, and ship your orders.
  • Legitimate Interests: To improve our services, prevent fraud, and maintain site security.
  • Consent: For marketing communications (which you can withdraw at any time).
  • Legal Obligation: To comply with UK tax, accounting, and consumer protection laws.

3. Cookies

We utilise cookies to ensure our Site functions correctly, remember your preferences, and analyse overall traffic. In accordance with Information Commissioner’s Office (ICO) guidelines, you have the right to accept or reject non-essential cookies using our cookie banner. Please be aware that disabling specific cookies may impact your overall shopping experience.

4. How We Share Personal Information

We do not sell your personal data. We only share information with trusted partners:

  • Service Providers: Such as Shopify, payment gateways (e.g., Stripe), and UK courier services.
  • Legal Requirements: If required by UK law or to protect our legal rights.

5. International Data Transfers

As Vimui is a UK-based store, your data is primarily processed within the UK. If data is transferred outside the UK (e.g., to Shopify servers in Ireland or the US), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or the International Data Transfer Agreement (IDTA).

6. Data Security and Retention

We implement industry-standard security measures, including SSL encryption and full PCI-DSS compliance, to protect your details. Your personal information is retained only for as long as necessary to fulfill your orders or to satisfy statutory obligations under HMRC tax regulations (typically 6 years).

7. Your Rights (UK GDPR)

As a UK resident, you have the following rights:

  • Right to Access: Request a copy of the data we hold about you.
  • Right to Rectification: Ask us to correct inaccurate information.
  • Right to Erasure: Request the deletion of your data ("Right to be Forgotten").
  • Right to Restrict/Object: Limit or object to how we use your data.
  • Right to Data Portability: Receive your data in a machine-readable format.

8. Complaints

If you are unhappy with how we process your data, please contact us first at info@vimui.com. If we cannot resolve your issue, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority (www.ico.org.uk).

Contact information

Any questions or just like to talk to us? Please don't hesitate to contact us via:

    Customer Service (Opening Hours):

    • Monday - Friday:  09:00 - 18:00 (GMT)
    • Saturday and Sunday:  10:00 – 16:00 (GMT)